![]() ![]() Every site can tie in to Twitter, making every website instantly social.It is becoming the biggest social media marketing tool.It can become a dominant search engine.90% of tweets are coming from the top 10% of the users. Well suited to joint ventures (David Jackson, 2013). ![]() Allows other apps to tie in to a user’s account and provides secure authentication for other applications (OAuth).It is 100% social in an all-social web.Is a thing on its own (almost no competition in microblogging). ![]()
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